Harley Davidson launched an advertisement-movie that adapts to the properties of the viewer. The advertisement is shown on Youtube. The IP of the user enables the advertisement to detect the current location of the viewer and change the license-plate of the motor-bike. So, If you are in New York, the license plate shown, is a New Yorker license-plate.
Arguments: I had this idea, while I watched a Harley-Davidson-Advertisement (see Youtube-Video below). The license-plate of the motor-bike was changed to suit the Switzerland market. It showed "ZG ". ZG stands for Zug, which happens to be the "state" of Switzerland where I'm from. This change was made by hand, but could also be done automatically by software, and detecting the location by IP is not so difficult.
Profit of AdGo! rises 33% and sales reached $1.2 billion. Thus, AdGo! is now number 2 in the internet-advertising sector behind Google. AdGo! is specialized on graphical advertising space that merges with the content of the homepage and therefore can't be blocked by the user.
Argument: Bigger screens will make it possible to run websites in a window all day long (for example to show news), while you are using your regular applications (See also the FAke-Mart-Advertisement below). This will lead to more popularity for graphical advertising like banners. But conventional banners can be easily blocked, so merging of content and advertising like in flash-applications could be a new way of advertising.
Do you think the user will accept when information is merged with advertisements?
Which current websites could transform in such merged-websites? Do you know any websites, which have enough exclusive content to make such a move?
GTA V generates more revenue from in-game-advertising than from sales of the game itself. Advertising is not obtrusive in the game, but is seamlessly integrated into the game environment. For example on the main squares the advertising looks similar to those in reality, and pedestrians drink Coca Cola or eat at Burger King.