The mobile game "MonsterBash" had a huge success in the last months. MonsterBash is similar to Pokemon. You can be challenged by bluetooth and fight against other Monsters. The winnner steals points from the loser. Points can be changed into money. To give an incentive for downloading the program, every player receives free assets of $ 5.
Especially for teenagers this kind of incentive works. 80% of the players are younger than 20 years.
Arguments: Giving free access to the game and an incentive of $5 to start, this could help to overcome network effects which often prevent success of mobile applications.
Teenagers could be a possible target group, because they have a lot of time for playing games, and like to compete against each other.
What is the legal situation. Is it legal to implements such games that are about winning money?
What could be other incentives to overcome the network effects?
Harley Davidson launched an advertisement-movie that adapts to the properties of the viewer. The advertisement is shown on Youtube. The IP of the user enables the advertisement to detect the current location of the viewer and change the license-plate of the motor-bike. So, If you are in New York, the license plate shown, is a New Yorker license-plate.
Arguments: I had this idea, while I watched a Harley-Davidson-Advertisement (see Youtube-Video below). The license-plate of the motor-bike was changed to suit the Switzerland market. It showed "ZG ". ZG stands for Zug, which happens to be the "state" of Switzerland where I'm from. This change was made by hand, but could also be done automatically by software, and detecting the location by IP is not so difficult.
The terrestrial globe is connected with information from Google Earth and has a touch-screen-surface for zooming in. You can enable different overlays like weather for example or a news-overlay that shows armed confilcts as a heat-map. Whenever a conflict in the world arises, that spot would be marked orange, while ongoing conflicts with heavy losses are marked red.
Arguments: You could argue, that such a globe is unnecessary, because you can access Google Earth by computer. But the difference is for one thing that such a globe is always on, so you can always have a quick glance and get informed about news in the world. For another thing the globe is more easily operated. You can easily spin it and the touch-screen lets you zoom-in with your fingers.
A new feature lets you search by lyrics. So you can find songs in your library by entering a part of the lyrics of that song.
Of course you can also search by lyrics in iTunes Store.
Arguments: If you hear a song on the radio, and you only catched a few lyrics of the song, you can search the Internet and maybe find some songnames. Then you have to search for these songsnames in the iTunes Store. Much more comfortable would be a direct search in the iTunes Store.
Also if you are looking for a song in your library, you sometimes don't remember the song-title but some chunks of the lyrics, therefore a integrated lyrics-search would be really helpful.
While doing some investigation on current plugins for iTunes, I found the blog-entry of Brad Lauster, which also had the same idea. He also mentions another feature:
...and think of the fun you could have if you extended this idea to Smart Playlists?
You could create a playlist that only included songs with the lyrics "big" and "butt." This playlist would, of course, include Sir Mix-A-Lot's "Baby Got Back" and Nelly's "Hot in Herre." ...just think of the possibilities!
Why it's not already done: Propably because the music-industry doesn't want to provide the lyrics and because that feature is rather nice-to-have
Questions: What other applications can you think of beside lyrics-search and smart-playlists depending on lyrics, once lyrics would be accessible through iTunes?
I found a AppleScript that searches for lyrics, but unfortunately it seems to search for the lyrics in the mp3-file and not in an online-database as I suggested here. iTunes lyric search uses online-lyrics, but seems to work only on Windows. I haven't tested this one yet.